Try to sum up the goals and mission of your business in one sentence.
Print? Web? Merchandise? All of the above?
How do you market your business? How do customers first meet your brand?
Describe your ideal customer or target market.
Knowing this allows me to better understand your market and competition. I want to make sure your brand and visual identity are unique from others in your industry.
What three brands do you love (do not need to be related to your industry), and why? Knowing this allows me to better understand your values and style.
Do you have any definite ideas about the logo design, or examples of logos that you like/dislike?
Are there any additional details or things I should keep in mind?